“Everything we know right now will change next month.
The key here is to abandon the mindset of keeping up with the latest trends.
Rather, it is to create them and to realize that real business performance is defined, albeit reliant on massive disruption.
Marketers need to be the ones creating the changes, not succumbing or adapting to them. Understanding the journey your customers or clients take is key, but true business performance is defined by being 50 steps ahead of everyone else, being creative, and knowing not just what social media platforms your clients or customers exist on.
Realize that TikTok has been almost banned four times, so in the end, as marketers, we need to focus our attention on thinking more long-term, perhaps even years ahead.
That is the competitive advantage I have used for several years, and I have been accurate in my predictions.”
